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An examination of the strategies employed by the major Hollywood companies to prevent piracy

As a result of the proliferation of streaming services and internet access, video-on-demand entertainment is now

immensely popular all over the world. As a direct consequence of this, content has been able to freely flow across national borders as well as language or cultural obstacles. Nowadays, creative studios are required to have a plan for the distribution of their work internationally. 

The advent of the digital age has resulted in an increase in the complexity of distribution chains as well as the providers themselves. Before finally reaching the end user, content must transit across multiple countries. The content windowing solutions used by SVOD providers can be broken down into three categories: current content, library material, and network-owned services. TV-everywhere content is currently being broadcast on television networks, and certain SVOD services (such as CBS All Access and HBO Now) stream videos from their own library, network-owned services, or first-party services. TV-everywhere content is also available on mobile devices. 

In order to guarantee the safety of content at every stage of the content value chain, it is required to employ forensic watermarking and stream DRM protected content. The process of forensic watermarking might begin at the recording studio or in the cloud, and then it is transmitted to the device that is used by the end-user. 

The use of Video watermarking assists in determining the precise time and location where the leak is taking place inside the distribution network. The watermark of each individual client can be encoded, making it possible to identify the precise origin of any infringement and take appropriate action. 

Distributor watermarking is another fantastic method that film studios may use to keep track of their distributors and punish those who are found to be repeat violators. The production company may be able to enhance its strategy by cooperating with distribution channels that do not satisfy the conditions that the studio has set for the security of its products. 

A forensic watermark that is reliable also needs to be able to withstand the transmission of data in the form of the content. When previously created digital content is redistributed, it frequently goes through a number of transformations, both in terms of its appearance and of the structure it is stored in (for example, during the transcoding process). When a file gets transcoded, typical metadata is lost; however, a robust digital watermark can always be tracked back to its original location, regardless of how the file is shared. As a consequence of this, content providers would be able to secure the safety of their premium material across all channels of distribution, which would ultimately lead to an increase in earnings.

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